Jobs wowed audiences, and consumers, with one game-changing hit after another: iTunes (2003), the iPhone (2007), the App Store (2008), and the iPad (2010). He inspired godlike devotion among Apple "fanboys" (and scorn from PC fans) and his "one more thing" surprise announcements. He sold people on a product they didn't know they needed until he invented it and all this on an official annual salary of $1.
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